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Having a million dollars isn't cool. You know what's cool? A billion dollars. High rollers everywhere know this is the real deal, true blue Scotch for times that call for celebrating: startup wins, exits, IPOs, red carpets, and just generally being an everyday baller. A self-made man himself, Johnnie Walker took his $417 inheritance when his father died in 1820 and turned it into the High Street store that became the pinnacle of whisky blending innovation. Blue Label is the top shelf blend personally created by master distiller James Beveridge to celebrate the 19th century style of whiskies produced by Johnnie and his son Alexander Walker that originally made the House of Walker famous around the world. Smooth, gold medal winning, subtly sweet and an absolute game-changer in your whisky drinking experience. Plus, you know, for luck: something new, something old, something borrowed, something BLUE.