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Happy hour at your house is known for conversation starters. As post-modern and provocatively minimalist as the Scandinavian furniture made in its homeland, Sweden's Absolut Vodka is a design-lovers vodka. Best known for its iconic ad campaigns, Absolut is also the vodka that has amplified bartender's creativity with the spirit since the early 1980s and Absolut Elyx is its first Single Estate, Reserve vodka — a luxury bottle that critics have called "one of the most significant vodka releases ever." Reach for this bottle and others in your collection to start the night with a vodka tasting, then move on to classic cocktails that let the spirit shine and move you: vodka and soda or vodka martinis.